
Steve JobsApple
Took the keyboard off the phone. Nobody had asked him to.
“A lot of times, people don't know what they want until you show it to them.”
As a builder, you have three jobs.
Founder bets.
The stuff you think should be built. Your gut on what the world needs next.
What users are asking for.
Your best users will often suggest great features.
Bugs and fixes.
You just want them gone, so the product gets back to doing its job.
Produck ships two of the three.
So your time goes to the one that matters most.
What's left is the founder bet.
The thing only you can decide to build. No user asked for it, and no dashboard proves it out. You build it because you believe that is where the world goes next.

Steve JobsApple
Took the keyboard off the phone. Nobody had asked him to.
“A lot of times, people don't know what they want until you show it to them.”

Elon MuskSpaceX
Landed the rocket so he could fly it again, while the industry priced that as impossible.

Jensen HuangNvidia
Spent a decade building chips for a market that did not exist yet.
Hand the asks and the fixes to the duck. Keep the one nobody else can make.